Wednesday, December 10, 2008

Ford KA, So Little, Can You 'Find It'?

Ford's UK campaign for their KA compact auto will be launched with a mobile phone campaign called "Find It". The work will debut in January 2009.

From Marketing Magazine: "According to the company ‘It's the first ever campaign in mobile marketing, by an automotive brand, to use augmented reality...[which] is a field of computer research that deals with the combination of real-world and computer-generated data, where computer graphics objects are blended into real footage in real time.'

"Direct packs have been created by youth experiential group Don't Panic, and will be distributed in bars, clubs, fashion boutiques, universities and at music events. The packs contain QR code stickers, which by using a wap link through a camera phone projects a 3D Ka onto the screen, available in three designs. " more.

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