Wednesday, December 3, 2008
While responding to a status update this evening on Facebook, I noticed a Facebook advertisement for the Lexus L/Studio site. The best part is that the status update I was responding to was on the topic of the Real Housewives of Orange County, leading me to believe Lexus has bought up some interesting keywords around the guilty pleasures of bad reality television.
There is no mention of Lexus in the ad. The advertisement features Lisa Kudrow, ignoring any mention of the automotive brand. This is obviously a lifestyle play by Lexus and one that is still receiving some investment as it looks to find an audience.