Pages

Monday, March 2, 2009

Luxury Certified Pre-Owned Sales Up! (really)


From the Wall Street Journal, Sales of Used Luxury Cars Rise: “Demand for used luxury cars is remarkably strong compared to the wilting new vehicle market. The trends suggest affluent car buyers aren't paralyzed. But they are searching for a new balance between saving money and hanging on to the lifestyle to which they became accustomed in better times.”

Picking up a used luxury car is a good idea in today’s market where Used Exotics are Going for Honda Accord Money.

So who is pushing certified pre-owned (CPO) in their marketing? BMW, who is mentioned in the article, is running a promotion for 0.9% financing. Lexus is doing a 2.9% promotion n the RX model. Other brands are also providing financing incentives across their CPO fleet.

I did a quick survey to see how the luxury brands promote CPO on their homepages. Of luxury brands in the USA, 77% have CPO links on their main navigation. Some brands make it a bit more difficult to locate pre-owned models. Mercedes-Benz is one who does not include a link to CPO from their main navigation; though, they do promote the content using a link from the main image on the homepage (it’s a simple small-font text link.)

Bentley actually makes the most prominent promotion of their used-vehicle offerings. There are two prominent access points to used car listings. Bentley suffered a new vehicle sales drop of 20% for all of 2008, so moving product, even used is imperative to keep sales going in this economy.
ShareThis

1 comment:

shdh said...

It was not long cheap wow goldbefore some one knocked at wow gold for salethe house-door and called, open the door, dear children, your mother is here, and wow gold cheap has brought something back with her for each of you. But the little cheapest wow goldkids knew that it was the wolf, by the rough voice. We will fastgg not open the door, cried they, you are not our mother. She has a soft, pleasant voice, but your voice is rough, you are the wolf.

Then the wolf went World Of Warcraft Goldaway to a shopkeeper and bought himself a great lump of chalk, ate this and made mmogap his voice soft with it. The he came back, knocked at the door of the house, and igsky called, open the door, dear children, your mother is here and Cheapest Wow Goldhas brought something back with her for each of you.