Friday, April 24, 2009
First, AgencySpy had someone share a Weather.com ad placement sponsored by Hummer promoting "Green Is Universal" on Thursday's homepage. Green + Hummer? Okay, that has to be just about the worst sponsorship buy decision, couldn't the GM Total Confidence team bring Chevy Volt into the sponsorship? Or is this a way to further kill Hummer as GM sheds its brands under restructuring? Who knew online media was part of the plan to bury the Hummer brand.
Then tonight I received an email marketing message from Pontiac with the subject line "Pontiac: Drive with Total Confidence", this on the day every automotive news outlet is reporting GM to "Kill Pontiac", not exactly the most confidence inspiring action to lure new drivers.
Maybe GM marketing is not very happy about the announcement of 20% of GM's marketing department to be laid off?
It's a sad time for General Motors and I really do wish them all the best, especially Pontiac as I love the new G8 and feel the brand has a lot of equity in the performance space, when given the right products. Unfortunately, GM doesn't do the brand much justice with products like The Vibe or G3 and the marketing team isn't doing GM justice by associating Hummer with Green and Pontiac with Total Confidence (at least this week.)