Tuesday, April 7, 2009
I think it is pretty clear that programs like Hyundai's Assurance offer are becoming ubiquitous (see my post on Ford and GM.) Now there is news out of Illinois about a Harley-Davidson motorcycle dealership offing a program using the same insurance company, Walkaway USA, that Hyundai has partnered with.
You can learn more about this at Autoblog.com. I don't really have much to add as I've covered this type of program enough. Just sharing for those who are interested in seeing how it is propagating across the industry.
I should also note that Hyundai was recognized yesterday as a brand that is "Doing It Right" according to Advertising Age magazine. More assurance programs are sure to be copied.