Friday, September 11, 2009

This Week: The Good, The Bad & The Ugly

The Good

Land Rover released a whimsical Freelander 2 ad that playfully expresses the fun and family aspect of the Land Rover brand.

The Bad

MINI is getting set to reveal two new products at this week's coming Frankfurt Auto Show: the MINI coupe and Roadster Concept. To promote the twin reveal, MINI has released their Two Untamed campaign. It has to be the strangest, most disturbing thing I've seen from MINI, who usually creates great ads.

The Ugly

As the hosts of Burnout Radio shared with me "this afternoon regarding the new Mercedes SLS AMG, "oh god that's hideous, i think i just threw up a little bit."

This ugly isn't about the idea or production value of the reveal video Mercedes-Benz TV released. No this ugly is the product. After a 46 year hiatus, the return of the Mercedes Gullwing should have resulted in a perfect vehicle - much like the beauty that is the timeless 300SL. Instead, Mercedes gave the world a stub-nosed, rakish rear-end coupe that disappoints. Maybe they were set up for failure as following the 300SL really is an impossible task.


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