Sunday, April 25, 2010
It’s been a very busy week for me and I haven’t had much time to catch up on some blog posts. So, here is something worth watching from Autoline Detroit. They discussed the state of the automotive advertising market covering things like Kia’s in-theater marketing effectiveness, the many-many changes of agencies by OEMS (last Friday marked the end of Cambell-Ewald doing advertising for Chevrolet) and they talked briefly about social media; though, this panel lacks some depth in this area, so it’s a light touch.
Enjoy the show. The panel does have a lot of expertise and there are some interesting thoughts especially on agency-client relationships and why the magnitude of changes has occurred.
Myself, I’ll get back to covering more news this week. There is definitely some interesting marketing going on so please stay tuned.
Link to Autoline Detroit TV Show "Just Do It!": Click here.