Tuesday, July 27, 2010

Get My Volt. How?

So I was listening to Chevy's Volt pricing announcment and noticed Joel Ewanick, General Motors' vice president for North American marketing, was promoting a new website for the Volt using the web address: So I tried it to see how I could get my Volt. Unfortunately, it just took me, after two redirects, to the Volt landing page on site that has been up for months with no calls to action to order a Volt (the image above is where I was landed.) Too bad, I was hoping to see how the effort differed from Nissan's Leaf pre-order website that was very clear in how to order their electric vehicle offering.

As part of the pricing announcement, Chevy hosted a Q&A where Chevrolet Volt marketing director Tony DiSalle and Volt vehicle line director Tony Posawatz shared some answers to questions mainly around availability and the ordering process.

UPDATE: They added a green button sometime yesterday to start the process with a dealer in certain markets where the Volt will launch, but I checked back this morning
and it's gone.


Sunday, July 25, 2010

Can't Buy a Kia Soul? At Least Get a T-Shirt

So you love the cute hamster ads Kia has been rolling out for the Kia Soul campaign, but you don't have $15,000 to buy a car to show that love. Well, Kia now has a solution - Hamstar! Hamstar is the campaign interpreted into cotton t-shirts with a hip outline of a hamster head.

I really love how Kia has owned this campaign by demonstrating several ways to engage with their younger fans. Whether it was the tour promotion, Facebook game, or the Moochie YouTube video series, Kia has kept their presence high as it targets the youth market.

Now if only someone can tell me why Hamstar needs a Twitter feed? @HamstarClothing is up and well doing nothing since a few promotional tweets and announcing to all 24 followers that the store is live; it's last tweet on July 21st. Oh well, I guess this helped check the "social" box on the marketing campaign project list.

Still, I really like the idea of adding a line of clothing to help further the campaign; though, one wonders if too much will make Kia "the hamster car maker"?