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Monday, September 6, 2010

DC Shoes Gymkhana has Its Matrix Revolutions Sequel



I have enjoyed the Gymkhana series from DC Shoes featuring its co-owner Ken Block. In fact, in my best of 2009 Gymkhana 2 made the list. Unfortunately, Gymkhana 3 - the first to feature the new Ford Fiesta - is a sad sequel. There are no amazing moments, the car is a sad prop, the Ford logo gets its moment across a couple pairs of silicone mounds and there's enough black lighting to satisfy any college stoner's decorating needs.

Now to be fair this is Part I: The Music Video Infomercial alluding to the hope something great may come in a future part of Gymkhana 3, but starting out this way is no way to build interest for future episodes.

Gymkhana 1 was amazing. Gymkhana 2 kept it interesting and had a few great moments. This however is just sad. This is Gymkhana's Matrix Revolutions.

Nothing is really wrong with the rap by Cool Kids and the video is well shot, but it lacks any of the appeal or the fascination from the other Gymkhana videos and the Fiesta doing the electric slide in a few frames doesn't help.

One YouTube reviewer sums it quite well, "less rapping, more driving."

Perhaps all of this is to make the shoes and clothing more the star than the car, since this is an ad for DC not Ford and, if that is the case, the production team has done its job. They've turned the cool automotive lust of Gymkhana into a clothing commercial.


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3 comments:

Howie said...

What I find interesting is how DC tries to be a HipHop brand and a street skateboard brand. Very hard to be both. But somehow they pull it off.

blaza said...

I Like the viral managment and marketing
viral marketing

Cathy said...

 

 


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