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Tuesday, October 12, 2010

Honda Attempts to Add Some Swagger to Their Wagon



If the Toyota Sienna is the "Swagger Wagon", does this latest commercial for the Honda Odyssey make the Honda minivan the "Hair Band Wagon"? And what appeal would a hair band wagon have besides being capable of hauling around a couple kids and a pair of Marshall amplifiers?

Sorry Honda but this one tries to come across as absurd fun, similar to the Toyota Sienna campaign but it unfortunately misses the mark. It just falls flat. It comes across as if the ideation team looked at what their main competitor was doing and decided hey we really need some music in our ad and should make the minivan cool again. Answer: Black cat, Marshall amps, and fireworks. Hmmmm.... maybe the ad needs more spandex and a drum solo?


How it's done.



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