Wednesday, November 17, 2010

Ford Enters the Sarcastic Electronic Greeting Card Industry

If you are not familiar with, checkout the site now. It's a brilliant site that takes a sarcastic stab at the greeting card industry.

Ford has become the first automotive company to sponsor someecards eCards. The Fiesta launch gives Ford a youth oriented product where it can have some fun with its media communications. Two eCards are now available on the site that feature automotive messaging along with a "Sponsored by 2011 Ford Fiesta" label. It's a playful way to have some fun with the product and tap into the existing viral success of the someecards website.

The Ford Fiesta sponsored eCards are accompanied by a couple banner advertisements from the Fiesta campaign to help strengthen the alignment with the vehicle's marketing goals to drive consumers to the shopping site.


Eric Miltsch said...

Love it. Nice post Chris...

Howie at Sky Pulse Media said...

I am reading micromarketing by Greg Verdino. I don't read business books but Aaron Strout sent me a copy. I don't agree with everything in the book but the fact that Brands need to look at more places to reach groups of people is dead on and this is a great example. When is the ATT card coming out?

Christopher Baccus said...

Great book Howie. I finished Greg's book about a month ago and really enjoyed it especially after reading probably one of the worst business books I've ever read (DM me if you want to know what it was.)

I would love to do an AT&T card, but Ford beat me to it. Will have to do something more inventive.

scottmonty said...

The humor business is a tough one. Humor is probably the most difficult emotion to be able to capture - either you get it dead on, or you miss it by a mile. We had been working with the someecards guys for a while before we each agreed on a direction, and it seems to be working. Thanks for highlighting it!

Scott Monty
Global Digital Communications
Ford Motor Company