Wednesday, November 17, 2010
If you are not familiar with someecards.com, checkout the site now. It's a brilliant site that takes a sarcastic stab at the greeting card industry.
Ford has become the first automotive company to sponsor someecards eCards. The Fiesta launch gives Ford a youth oriented product where it can have some fun with its media communications. Two eCards are now available on the someecards.com site that feature automotive messaging along with a "Sponsored by 2011 Ford Fiesta" label. It's a playful way to have some fun with the product and tap into the existing viral success of the someecards website.
The Ford Fiesta sponsored eCards are accompanied by a couple banner advertisements from the Fiesta campaign to help strengthen the alignment with the vehicle's marketing goals to drive consumers to the FordVehicles.com shopping site.