The Dodge Caravan "Kittens" commercial is strange. What else can you say about it? It's an odd jump to the concluding line of copy: "It has everything. So you can do anything."
After watching the Dodge ad I had to wonder if they were inspired by another recent, fairly viral kitten ad. A year ago Toyota Australia did a commercial with their Ninja Kittens that is far more entertaining with a better soundtrack, energy and storyline.
All of this makes me wonder if kitten memes, laser cats, and general fascination lately with being a 'cat person' is showing it's impact on automotive advertising. Should we expect more? Will it always be human- kittens or will this develop into something more emotional and gentle like Ikea's brilliant ad that recently featured cats getting comfortable in a store after closing? (ps - don't forget to checkout the Ikea behind the scenes video.)