"We're wanderers. Wayfarers. Even nomads. So doesn't it just make sense that we build an electric car that goes far... really far."
Chevrolet is getting ready for the Volt to hit the American road as we near the final months of 2010. This is the first consumer video promoting the production car.
Overall, I personally like it. It's not groundbreaking and maybe it should be, but I think Chevy is trying to normalize electric vehicles and make the concept more friendly, not just for Greens, but for everyone.
There are no MPG claims just some very small type about "25-50 miles of electric driving in moderate conditions." Also, the information about the car being electric isn't shared until the very end of the ad.
Chevy is also introducing a new tag line for the brand: "Chevy Runs Deep". Not sure where this is going but it's a bit confusing at the end of the Volt ad, since the ad is talking about the car running more miles than any other electric car. How that is "deep", or what "deep" even means from a brand positioning statement, is still lost on me. Will be interesting to see how Chevy, which I thought was called Chevrolet, evolves "deep" in coming marketing uses.