I had the opportunity to do a guest article for WOMMA's (Word of Mouth Marketing organization) PROMO magazine. I covered some of the things we are doing at AT&T to tighten up our Facebook presence and why that matters on a platform like Facebook. Also, I should add that automotive brand Acura did a similar effort late last year as they moved to consolidate all of their vehicle fan pages under the one Acura brand fan page, a wise decision in my humble opinion.
Take a look if you are curious what I do in my day job leading social media at AT&T. Click here to read the article: "AT&T’s Social Exec Talks About Focusing its Facebook Presence"