A couple weeks ago at the Woodward Dream Cruise I overheard a couple talking with a friend of theirs after they parked their new Chrysler 200.
Friend: "So you bought the Eminem car." (laughter)
The driver, looking down at the ground: "I didn't buy it for that reason, but yeah it's the 'Eminem car.'"
Recalling the Chrysler 200 conversation, I have to wonder if Kia Soul owners get "is that the hamster car?" And does it leave people feeling pride or shame.
Good thing for Kia their young demographic probably doesn't remember much of the Richard Gere hamster/gerbil rumor.
I'm guessing most of it is pride since the campaign has been very well received and reading the YouTube comments on this latest ad shows people love and defend the hamsters.
Hat tip to AdWeek. Click here for their thoughts.