Friday, September 30, 2011

They're All a Little Different Just Like You

A while back Toyota asked its Facebook fans and others on the web what to call the new line of Prius cars. They finally launched their first TV spots featuring the variety of cars available in the Prius lineup under the tag Toyota: Prius Goes Plural.

The new spot called "People Person" is quite interesting with a man getting ready for work built out of of several people. I say "interesting" because the ad is visually unique and catches your eye with its bright colors, light charming music, and you wonder what the man built out of men and women is doing. It's this creative interruption that makes the ad work. 

Toyota ends the spot with a line, "they're all a little different just like you." The "man" separates and people scatter to each of the different Prius cars showcasing the variety for different needs based on size and energy source. It's also the first time we get to see the Prius plug-in.

It's some great work from Saatchi & Saatchi. You can also see how the ad was made.


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