Chevrolet gets some attention in the Wall Street Journal's video showcasing several brands using the online influencer ranking tool Klout. Chevy did a Klout Perk earlier this year giving some people in social media a few weekend with a Volt.
Unfortunately, the video doesn't share any results of what comes from participating in a Klout Perk and if that truly leads to any goals a company has when going this route in social media. In other words, did someone tweeting about the Volt, influence purchase or increase awareness in a way that was worth giving the car to said influencer for a few days?
If you are interested in improving your own personal score, you might be interested in a blog dedicated solely to that activity and possibly you too can get a car for the weekend or some cooking tongs from Bravo simply for having a high score.