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Wednesday, November 2, 2011

Chevy Is Featured in WSJ Klout Story


Chevrolet gets some attention in the Wall Street Journal's video showcasing several brands using the online influencer ranking tool Klout. Chevy did a Klout Perk earlier this year giving some people in social media a few weekend with a Volt.

Unfortunately, the video doesn't share any results of what comes from participating in a Klout Perk and if that truly leads to any goals a company has when going this route in social media. In other words, did someone tweeting about the Volt, influence purchase or increase awareness in a way that was worth giving the car to said influencer for a few days?

If you are interested in improving your own personal score, you might be interested in a blog dedicated solely to that activity and possibly you too can get a car for the weekend or some cooking tongs from Bravo simply for having a high score.


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