A while back Toyota asked its Facebook fans and others on the web what to call the new line of Prius cars. They finally launched their first TV spots featuring the variety of cars available in the Prius lineup under the tag Toyota: Prius Goes Plural.
Toyota ends the spot with a line, "they're all a little different just like you." The "man" separates and people scatter to each of the different Prius cars showcasing the variety for different needs based on size and energy source. It's also the first time we get to see the Prius plug-in.
It's some great work from Saatchi & Saatchi. You can also see how the ad was made.