As I predicted back when Hyundai followed the latest trend in outdoor installation marketing, Chevy took their projection marketing shot with a cool claw game to Hollywood Boulevard's Roosevelt Hotel to promote the Chevy Spark.
This installation used projection imagery but with an added user participation twist. People could interact with the projection using a large Chevy logo joystick and see if they could grab a Spark. It is a great play on the projection concept since it combines the awe of projection marketing, which is relatively new, with the fun of playing a game right on the street for all to see.
chance to win a car.
Gaming is a large part of the Chevy Spark's introduction. If you missed your chance to play claw, there is a site called LetsDoThis.com that features all kinds of personal stunts people can submit for a chance to also win a car.