Who Knew Headlights Could Be So Cool?

The Super Bowl is quickly approaching and we are starting to see the ads show up online.  One of the more entertaining examples is Audi's latest featuring the S7 and campfire party full of vampires. 
One of the more difficult tasks of a marketing team is finding creative ways to make keyless entry, moonroofs and headlights interesting as part of a larger marketing campaign.  Featuring something pretty much every car in your segment has is not the most compelling product advantage, but there it exists in the Creative Brief... HD Headlamps. 
Audi's creative team had some fun with a rather mundane feature. Cue the 80s Echo and the Bunnymen song and add a group of attractive college aged Twilight-esque party-goers then find your creative hook that brings it all to an entertaining, unexpected end.
Brilliant. Nice work Audi.