Talking about a solitary ubiquitous feature of a product can be a rather dull proposition for a creative team that's why I always enjoy seeing examples that showcase a rather mundane feature and do it in a way that captures the audience's attention.
Take for instance this TV spot in Ford Australia that has some fun with perceived poor performance of 4 cylinder engine cars.
Perhaps a further marketing extension is to do some branded Cane Toad purses...or not.
Source: [AdAge Creativity Pick of the Day]
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