Friday, August 31, 2012

Random Acts of Comments

Social media ad buys are kind of crazy.  Take in point this ad for the new Ford Fusion Random Acts of Fusion campaign from Ford that showed up in my Facebook Home page newsfeed.

It has a visually interesting video still image of the actress Kate Micucci. How is her last name pronounced? I tried to say it to my wife and got slapped. Personally I had no idea who she was, but that says more about my lack of TV watching than it does about the choice to use her in the automotive ad.  It's more interesting to use a celebrity, especially an attractive one than always going with another beauty shot of a car.

What's interesting though is what happens with the ad's engagement.  Do people like it for the car, the brand, or the actress? Based on the comments it is highly likely the ad gets its engagement less from being automotive than being cute celebrity content.

However that really doesn't matter in the end, because people engaged with the brand in some way today that probably would have never happened if it wasn't for the nice photo of Kate and bonus if they clicked the video to see what she had to say.

Obviously the focus here is generating awareness for the campaign to people who probably are not car people. What do you think? Does it matter what generates a like or a comment on an ad?


Tuesday, August 21, 2012

If You're Going to get Caught, It's Best to have a BMW

It helps to have a new 3-Series after getting caught doing a little backside slap in the rear... camera.  No car I owned during high school had a Roundel or a backup camera so I was pretty safe from getting caught making obscene gestures as I returned to the driver's side of my 1978 baby-shit brown Ford Granada. 
Here BMW has a little fun with technology and youth.  
It's a simple idea of connecting something we all have experienced, the excitement and possibility of scoring when on a prom date. Of course, the target BMW 3-Series customer isn't likely attending a prom, other than as a chaperone, but who cares. What matters is we can all relate and appreciate the ridiculous situations technology now puts us in.

Friday, August 17, 2012

Confusing Your Models

This is a new one.

Model Carolyn Giles is suing Volvo after the company supposedly ran some ad units on an Australian dating website inviting singles to "spend a night with the Swedish model of your choice."

The issue with the ad has a lot to do with the double meaning of 'model.' Unfortunately, the copywriter's play on words is bringing Volvo into court..

The misleading copy of 'model' is now a $23 million lawsuit Giles has filed against Volvo, Hertz and her modeling agency. It's doubtful the damages are anywhere near that significance.  Regardless, it is a good lesson in ad copy and media buying.

Sure a good play on words can grab the site visitor's attention just make sure you still respect the integrity of your talent.

Source: [Dailymail]