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Friday, August 17, 2012

Confusing Your Models



This is a new one.

Model Carolyn Giles is suing Volvo after the company supposedly ran some ad units on an Australian dating website inviting singles to "spend a night with the Swedish model of your choice."

The issue with the ad has a lot to do with the double meaning of 'model.' Unfortunately, the copywriter's play on words is bringing Volvo into court..

The misleading copy of 'model' is now a $23 million lawsuit Giles has filed against Volvo, Hertz and her modeling agency. It's doubtful the damages are anywhere near that significance.  Regardless, it is a good lesson in ad copy and media buying.

Sure a good play on words can grab the site visitor's attention just make sure you still respect the integrity of your talent.

Source: [Dailymail]
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1 comment:

Brand adam said...

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