Friday, August 17, 2012
This is a new one.
Model Carolyn Giles is suing Volvo after the company supposedly ran some ad units on an Australian dating website inviting singles to "spend a night with the Swedish model of your choice."
The issue with the ad has a lot to do with the double meaning of 'model.' Unfortunately, the copywriter's play on words is bringing Volvo into court..
The misleading copy of 'model' is now a $23 million lawsuit Giles has filed against Volvo, Hertz and her modeling agency. It's doubtful the damages are anywhere near that significance. Regardless, it is a good lesson in ad copy and media buying.
Sure a good play on words can grab the site visitor's attention just make sure you still respect the integrity of your talent.