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Tuesday, August 21, 2012

If You're Going to get Caught, It's Best to have a BMW

It helps to have a new 3-Series after getting caught doing a little backside slap in the rear... camera.  No car I owned during high school had a Roundel or a backup camera so I was pretty safe from getting caught making obscene gestures as I returned to the driver's side of my 1978 baby-shit brown Ford Granada. 
Here BMW has a little fun with technology and youth.  
It's a simple idea of connecting something we all have experienced, the excitement and possibility of scoring when on a prom date. Of course, the target BMW 3-Series customer isn't likely attending a prom, other than as a chaperone, but who cares. What matters is we can all relate and appreciate the ridiculous situations technology now puts us in.
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2 comments:

Angela said...

That is the way to get people interested in a commercial and BMW obviously knows that sex sells.

Benzyl said...

'This video is private' apparently, well done!