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Friday, August 31, 2012

Random Acts of Comments



Social media ad buys are kind of crazy.  Take in point this ad for the new Ford Fusion Random Acts of Fusion campaign from Ford that showed up in my Facebook Home page newsfeed.

It has a visually interesting video still image of the actress Kate Micucci. How is her last name pronounced? I tried to say it to my wife and got slapped. Personally I had no idea who she was, but that says more about my lack of TV watching than it does about the choice to use her in the automotive ad.  It's more interesting to use a celebrity, especially an attractive one than always going with another beauty shot of a car.

What's interesting though is what happens with the ad's engagement.  Do people like it for the car, the brand, or the actress? Based on the comments it is highly likely the ad gets its engagement less from being automotive than being cute celebrity content.

However that really doesn't matter in the end, because people engaged with the brand in some way today that probably would have never happened if it wasn't for the nice photo of Kate and bonus if they clicked the video to see what she had to say.

Obviously the focus here is generating awareness for the campaign to people who probably are not car people. What do you think? Does it matter what generates a like or a comment on an ad?


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5 comments:

Rpierce said...

Chris, 

I have been trying to
reach you to discuss becoming affiliate partners giving you the opportunity to
make money endorsing Drive Protected by placing our widget on your website so
consumers can run quotes & purchase our Vehicle Protection Plans (VPP). Due
to the strong reputation you have in the automotive industry which is reflected
by the high web traffic to your site(s), we feel that this opportunity could
benefit you tremendously!


 


Vehicle Protection Plans
are similar to extended warranties, and we designed our plans and distribution
channels from the ground up to benefit consumers and our marketing partners.
This NEVER costs you anything. All
you have to do to get started is install a ‘plug-and-play’ widget on your
website which does all the work for you! It’s basically an opportunity to
capitalize off all the hard work that’s gone into your website. Best yet, you
stand to earn $100-150 each time the
consumer buys drive protected from your website (Example:  Your website sells 10
VPP’s  in 30 days and you will receive a
check for $1000-1500). We do the work, all we ask is for you to endorse us
and we will pay you, it really is that simple!


 


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Protected different than other VPP companies? We are backed by reputable
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our plans are sold consultatively by knowledgeable professionals, whereas the
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result in disappointment. Our plans and sales channel have the consumer in mind
at all times.


Our Claims Procedure is
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repair facility by credit card, which again makes all parties happy.


 


Finally, the technology
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Try quoting yourself and see how quick and simple the process is. And because
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So what do you have to
lose? Again, it just requires you to install a web widget, which means two
lines of code that we would provide you. You are doing your site visitors a
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sold Vehicle Protection Plans on the market. And we take care of all the selling, billing, commissions – you’ve
already done your part in establishing a high quality website!


 


Please review the
attachments and if you have any questions or concerns, don’t hesitate to
contact me.


 


 


Rodney Pierce


Business Development


Tel:
303.500.5176 | Fax: 815.572.8030


www.driveprotected.com

George said...

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Angela said...

I think there needs to be a combination of content and a way to get people to watch the ad. Having Kate Micucci will draw people to watch the ad, but if the content in not memorable in the commercial then there is no reason to make it in the first place. On the other hand, if there is just content in a commercial and no way to draw people in, then the commercial is a lot less likely to be view by a lot of people making the commercial again worthless. 

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JamieSalcedo said...

Micucci is also one part of a duet, Garfunkel and Oates. It would be funny to see the two singing for a used car dealership in N. Thanks for the article, btw.