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Monday, April 9, 2012

Remember When Parking Lots Were Full of Wagons, Not SUVs? Neither Do I.





This classic ad from Volvo kind of reminds me of my home. Off I go to work in my convertible, while leaving my wife with the wagon.  Though she is no meek wallflower and definitely has no issue "mobilizing."

Yet it's interesting to see the ads of today that show wagons as vehicles of adventure and escape; though Volvo does not call the XC70 a wagon but rather the much overused term Crossover.

This ad showcasing the off-road prowess and speed is what it takes to make a wagon cool again than so be it. At least we are no longer talking about how many refrigerators full of groceries a Volvo wagon can carry.

You've come a long way baby.






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