Monday came and Honda created several Vine videos showing dealership sales people in khaki pants and blue shirts filming whimsical videos at Honda dealership. They responded in the following way with people in need of a new car.
|Mentions of "#WantNewCar"|
|Last 6 Months Tweets Mentioning "@Honda"|
|Last 6 Months Tweets Mentioning "Honda"|
The night of the event I followed the conversation closely and came away with three common responses from the online community.
- Most people who engaged with #WantNewCar thought
Honda was asking them to share a negative experience with their current car (or
lack of owning a car) so that they could win a free car from Honda.
- Those who were hoping for a new car for free
asked more often for something other than a Honda. Pick your favorite aspirational sports car
and that was likely what people were tweeting about.
- Finally for those who found out that they were not getting any possibility of a free car, and may only get a free vine video, well that didn’t go over so well.
And while the Honda Vine videos were not as revolutionary or compelling as some other campaigns, the company did recently release this brand video showcasing Honda’s history in a fascinating way.