Nissan's latest campaign to market the Nissan Rogue is brought to life in a two and a half minute online video. It begins with a guy needing a ride that he calls up using the ride service Uber. A very attractive Uber driver shows up in the new Rogue and proceeds to drive him to his destination when all of a sudden a motorcycle pulls up next to them and gives the Uber drive a metal briefcase. The light changes and the action begins with exploding cars, wrecked motorcycles, and a startled unsuspecting backseat passenger.

The website is a Facebook tab on the Nissan Rogue Facebook page. Fortunately, the team was smart enough to not force someone to Like the page to engage with the content. Once there, a short 40 second video exposes what's in the briefcase. Spoiler alert. A key to a new Nissan Rogue that three people can win.

With all the action of the video and the focus of the three briefcases, the Nissan Rouge is a bit lost in all of it. Maybe shooting the action video in daylight would've showed off the vehicle more as the dark night and black Rogue disappear in the darkness, literally.